Getting a firm grip on the International Market

Business Gateway is a publicly funded service contributing to the economic well-being of Scotland by providing access to free business support services. They give assistance and impartial advice to people starting or growing their business by a combination of : Online support; a programme of free local workshops and events held throughout Scotland; advice to suit specific business needs through a network of experienced business advisers; business information – a dedicated team providing information and support on all aspects of starting and growing a business.

How Business Gateway supported an Edinburgh product design company into high growth

An Edinburgh product design company, supported throughout its early stages by Business Gateway, is launching its second innovative product globally.

Sodexo USA, Compass Group USA and the Four Seasons Hotel, Las Vegas, were among the first to purchase Safetray, a non-topple drinks tray invented by Alison Grieve. Now that the patented Safetray is sold across 17 countries worldwide, Alison has turned her attention to the problem of holding tablet computers.

The G-Hold (, a rotating, fold-flat handhold for iPads and other tablets, has already secured a US retail distributor and was hugely successful at CES 2015, the world’s largest consumer electronics show, held in Las Vegas this January. With interest from some of the biggest international case manufacturers and tablet companies to license the technology, and sales growing in the education and professional applications sectors, the company is on a mission to change the way the world holds things.

John Hughes, Business Adviser, Business Gateway Edinburgh said: 'When Alison first came to us we immediately knew that her product had the potential to take the market by storm. We supported the business through one-to-one advice, via our workshop programme and introduced Alison to other specialist agencies all of which helped turn her idea into a marketable product in a short period of time.'

Alison says 'Business Gateway supported me every step of the way during the early stages - from ensuring my business plan was robust to helping me with our first investment round.' She added: 'We are a classic Business Gateway story, in that we needed to develop intellectual property and it helped us secure a grant to do that, we needed to expand and export and so it put us in touch with SDI and, with only one in 20 companies successful in an investment round, its support helped us secure finance. In terms of economic development, Business Gateway has done its job.


“Securing orders with such leading names in the hospitality industry highlights how innovative the product is. It’s amazing to think that a product made by a small Scottish company will now be used in places such as Alaska, San Francisco and New York.”

- Alison Grieve, Inventor

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