OUTDOOR GEAR ENTREPRENEUR HOPES SCALE WILL HELP HER CLIMB NEW PEAKS
Kristine Moody set up family outdoor gear supplier, Team Magnus, from her Perth base five years ago, and since then has seen the company go from strength to strength. Last year she was one of 70 lucky entrepreneurs to take part in the pilot programme of Scotland Can Do SCALE’s Summer School and she is encouraging other Scottish entrepreneurs to sign up for the online training programme developed by Bill Aulet of MIT.
Kristine Moody says the SCALE training was attractive due to “the calibre of leadership, normally out of the reach to over-stretched entrepreneurs, particularly with a rural Scottish location.”
Even before taking part in the SCALE pilot, Kristine had overseen a rapid growth in the company’s customer base, which has seen it become an established brand.
Kristine puts this success down to a number of key factors. First, an innovative product development programme, leading to a steady stream of new and creative products. This, plus a focus on creating an authentic image of the Scottish outdoor lifestyle, especially to people who perhaps yearn to get away from the daily slog of city life have helped Kristine to build the brand.
Despite the success so far, Kristine was conscious of the temptation to resist new ideas and stick to the tried and tested. “Entrepreneurs can get hung up on what already works, and fresh perspectives are always particularly useful.”
With the company now looking to expand its customer base in to new markets through the use of different language platforms, Kristine was keen to “sharpen my own analysis of the strengths and weaknesses of Team Magnus’ current set-up”. With that analysis it was easier to take on board tactical and strategic advice on the most profitable routes forward.
“By combining the lessons I learned at the summer school last year with my knowledge and experience of the industry, I have been able to take a step back and plan a clear path for my company’s future. The push I received from Aulet’s MIT research has been invaluable, so I would definitely recommend the online training course provided by the same world-leading institution for business and innovation.”
Kristine says her learning from SCALE 2015 has helped give her business the tools needed to keep adapting, and breaking new frontiers. The more Team Magnus is able to put in to practice the tips from SCALE, the more of these frontiers can be conquered.
To join the Scotland Can Do Scale online training course, click here